As a mom, having a business that can be run as a well-oiled-SYSTEM😉😉😉 (saving you TIME but more importantly, saving you energy💪) means finding clarity within every element of your business.
That is why it is quite important to clarify, know and understand your Niche! Especially if you want to market to who you are trying to attract (Say Niche anyone?).
Your Niche is important so that YOU know who you want to attract and what problem you help them to solve, and attracting clients who want to buy from you, like yesterday!
Some top Niche tips:
🌟Your niche is a specific group of people who you target, who have the same problem and looking for a very specific solution – that YOU offer. Ask: Is my solution being clearly communicated throughout all my marketing efforts and is it SPECIFIC enough?
🌟Narrow your Niche down as far as possible. Make it searchable and specific if you want to be found online. Is it a problem that others struggle with too? It should be if you want it to be profitable!
🌟To find your Niche, you can use your skill set, expertise AND personal story that transformed you from where you were to where you are now. What problem did you overcome and what was the solution?
🌟You should absolutely have a passion for the solution and therefore being an expert in helping people achieve success.
🌟It should be something that has a demand so that people are willing to pay for it.
Test these points by doing interviews with your ideal client so that YOU have Niche clarity and can get a return on your marketing efforts consistently.💪
ⒸBizMomCentral